About Casper
The kid of immigrants who got tired of seeing his family overpay.
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Casper filming a reel on phone (BTS shot)
The story
It started at the kitchen table.
My parents came to America with almost nothing. They built a life from scratch, working jobs that didn't care about them and dealing with companies that knew they wouldn't push back.
I'd watch my mom on the phone with the cable company, trying to fix a charge she didn't understand. I'd watch my dad squint at fine print on a hospital bill that didn't add up. They were smart, hard-working people. But the system was designed for them to lose.
“If you don't know the rules, the rules win.”
I started learning the rules. Then I started showing them. The Amazon outlet most people don't know exists. The Nike warranty that gets you free shoes. The hospital bill negotiation that knocks 50% off. The settlements you can claim in 60 seconds without proof.
My first viral video hit 23 million views. Then another. Then a hundred more. People weren't sharing because they were entertained. They were sharing because they were surprised. They had no idea.
That's when I knew this wasn't a personal brand. It was a mission.
The journey
How we got here.
- 1
Childhood
Watching family get nickeled and dimed
Casper grew up watching his immigrant parents stretch every dollar, and watching companies overcharge them at every turn. Phone bills with hidden fees. Insurance that sold them coverage they didn't need. Banks that charged for things that should be free.
- 2
2020
Cat-toy dropshipping
First venture: dropshipping cat toys on Shopify. Made enough to learn the playbook of internet commerce (ads, conversion, retention), but the brand never connected with him. The audience didn't either.
- 3
2022
Pivoting to personal finance
Started a TikTok account explaining the money hacks his family never knew about. Hidden Amazon outlets. Lower hospital bills. Phone trade-ins that pay better than expected. The first viral video hit 23M views.
- 4
2024
10M+ followers across platforms
Casper Capital became one of the largest personal finance creator brands in the country. Brand partnerships with Robinhood, Morning Brew, and others. 1B+ monthly views on Facebook alone.
- 5
2025
Co-founding Payout
Built Payout, the app that scans every active class action settlement and tells you what you qualify for. $1M+ ARR in the first year. Tens of thousands of users have claimed money they never knew was theirs.
- 6
2026
Richer Every Week
Launched the newsletter. Free. Every Monday. One specific money hack you can use this week. Plus more apps and tools coming this year.
0M+
Followers across platforms
0B+
Monthly views on Facebook
$0+
Returned to users via Payout
What I stand for
Three things I believe.
Money is leverage, not status.
I'm not selling Lambos or six-pack abs. I'm showing the systems that quietly take from you so you can keep what you make.
Specific beats general.
Most personal finance content is vague platitudes. Mine is ‘here's the exact form, here's the exact link, here's the deadline.’
Built for the person my parents were.
Hard-working. Smart. But too busy and too tired to navigate fine print. If they could use it, I'll show it.
“If you don't know the rules, the rules win. So I show the rules.”
Casper Opala
Behind the scenes
Casper Capital is a team.
It's not just one guy with a phone. We run a content operation across Facebook, Instagram, TikTok, and YouTube, produce the newsletter, ship code on the apps, and partner with brands that align with the mission.
Want to work with us?
Sponsorships, brand deals, partnerships, podcasts, press. If it aligns with the mission, we want to hear about it.